The thirst-quenching formulas of Hydrate provide superior replenishment, touchable softness and extraordinary colour protection. Advanced Hydrating Micro-Emulsion Technology deeply hydrates to revitalize dry hair and enhance colour radiance, while Jojoba, green tea and sage condition. Multi-weight proteins of soy, oat and wheat help strengthen, rebuild and repair, and Pureology’s exclusive AntiFade Complex® protects colour vibrancy. A final touch of our signature aromatherapy blend of ylang ylang, bergamot and patchouli scents the collection.

BENEFITS
• Lightweight daily shampoo
• For fine, dry hair types
• Silicone-free formula preserve luminous colour with no buildup, or heavy feeling
• Little-to-no tingling sensation for sensitive scalps
• 100% vegan

Fine hair needs hydration, too—but rich, heavy formulas can be too much since this hair type is easily weighed down. This lightweight, silicone-free version of the best selling Hydrate moisturizing sulfate-free shampoo replenishes and detangles knot-prone fine, colour-treated hair and is specifically for finer hair. Without weighing hair down, this daily shampoo restores suppleness and maximizes colour retention.